The next time you think about pitching a story idea to a reporter or editor, consider this:
Journalists are intelligent, passionate, albeit overworked people facing multiple overlapping deadlines and an overwhelming number of submitted material, ranging from obituaries to engagement announcements, all in dire need of editing and fact-checking.
However, despite the rise of social media, there’s nothing quite like traditional press to draw attention and lend credibility to an entity, service, product or concept, so it’s still very much worth it to develop a working relationship with your hometown editor.
If you go about seeking publicity the wrong way, you might end up at the bottom of the editor’s priority list, which has a way of meaning your suggestion just fades away as the weeks march along and breaking news takes the spotlight.
That’s where we come in. With a solid journalism background, we know what editors find newsworthy and how to present it to them in a format they can and will use.
Drop us a line or give us a call.
