“In order to be irreplaceable one must always be different.”
-Coco Chanel

She was classy, she was fabulous and she was certainly irreplaceable.

But what we love most about Coco Chanel was her ability to see her product – fashion for women – as more than a commodity.

The French designer revolutionized haute couture by popularizing the clothes she preferred – clothes initially considered masculine, but later regarded as chic – thereby liberating corset-wearing women the world over.

Chanel once said:

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

That’s the kind of grand thinking we can get behind.

You can read more about the life and ideas of Chanel – a woman born in the late 19th century in poverty to unmarried parents, who became the only fashion icon named to TIME magazine’s 100 Most Influential People of the 20th Century – in Portland writer Karen Karbo’s book, “The Gospel According to Coco Chanel.”

What do you feel so passionately about that you see it in the sky, in the street, permeating ideas, the way people live, everything that is happening?

We’d love to help you disseminate your particular gospel.

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About rockyintertidalcocreative

Rocky Intertidal CoCreative is a boutique marketing and public relations company based on the north Oregon coast.

One response »

  1. Uta says:

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    Do you mind in the event I reallydo? Many thanks -Zoila

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